We are surrounded by messages telling us what to do, where to go, what to avoid. And operating in a risk society means much of what we see in signage is meant to create a sense of urgency. From color usage like yellow, orange, red, white and black, to typography and font weights - urgency has become its own language of sorts.I traveled through Chicago's downtown and various areas surrounding the city in search of this urgent direction. Below is a pictorial.
Be sure to click the first one and use the left and right navigation controls to traverse the images.
[gallery link="file" ids="2262,2263,2264,2265,2266,2267,2268,2269,2270,2271,2272,2275,2276,2277,2278,2279,2280,2281,2282,2283"]