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Abstract: Integrating Social Media into Existing Work Environments: The Case of Delicious

Stolley, K. (2009). Integrating social media into existing work environments: The case of
Delicious. Journal of Business and Technical Communication, 23(3), 350-371.

This article provides an overview of the social bookmarking site and its functions. The professional use of Delicious is described in terms of activity theory and interaction design, making a case for specific and limited datatypes being particularly useful for technical communicators. The author argues that RSS and APIs allow technical communicators open up a centralized system, but these functions must be integrated into common use applications in order to gain widespread adoption into business workflows, with one proposed solution being the use of third party browser add-ons such as have been made for Firefox. The article then details the technical processes needed to achieve a useful level of integration, effectively opening up that centralized system.