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Chicagoland: The Urgency

We are surrounded by messages telling us what to do, where to go, what to avoid. And operating in a risk society means much of what we see in signage is meant to create a sense of urgency. From color usage like yellow, orange, red, white and black, to typography and font weights - urgency has become its own language of sorts.

I traveled through Chicago's downtown and various areas surrounding the city in search of this urgent direction. Below is a pictorial.

Be sure to click the first one and use the left and right navigation controls to traverse the images.

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